Wired Magazine recently checked out the ultimate journalist-source mixer: Help A Reporter Out. What started as a facebook group has inflated to 110 ooo members. The site allows journalists, PR gurus, bloggers, and regular Joes to find expert sources on just about anything, even Nigerian farming soil. While the article’s focus is on the success of HARO’s free site – paid advertising business model success, the author does share the responses he received for his own query. Read the Wired article here, or visit HARO directly.